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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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726 - 750 of 5,307 Reviews for Marketing in a Digital World

By Melinda B

•

Aug 6, 2018

I loved this course. It was very informative, and I learned a lot of new things. Professor Aric was articulate and kept the course interesting. I would love to continue with more courses.

By ALEJANDRO M S

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Jun 6, 2018

It was a very interactive and interesting course, I have much more information about Digital Marketing techniques that I can put in practice and Eric was a great teacher and communicator.

By Samuel W M

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Apr 22, 2021

Great course. Very insightful and places you at the top of the industry today. A want to thank Coursera and the University of Illinois for partnering to bring us this course. Thank you.

By Scott K

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Nov 6, 2020

It was a great way to add some structure to things I see in the on-line marketing world.

Aric is great explaining things and has a good sense of humor.

Loved his views from the U of I quad

By Vishal C

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Oct 2, 2020

A thorough course which explained every bits and pieces of marketing mix. Even though I studied this during my MBA program but still it brushed up my knowledge. Thank you to my Teachers.

By ANDREAS V

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May 21, 2020

Great course, don't miss it !!!

Covers very interesting topics in a refreshing way, the use cases are on spot and Professor Aric Rindfleisch does a great job in keeping students engaged.

By Denisa F

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May 6, 2020

This course is must have. You will love it! Study material is up-to-date and selection of brands and case studies are appealing for every marketer. Thanks a lot for interesting studying.

By Jane

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Mar 6, 2020

I like the structure of the course which includes not only the basic concepts, but also practice parts and academic insights. Learner can understand all of key points easily and deeply.

By Oliver W

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Feb 11, 2018

I really enjoyed Aric's course. Much of my bachelors and masters work omitted content on the effects digital tools have on marketing functions. So, this course was full of great insight.

By Paola O

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Aug 21, 2020

It is great the way the lectures and videos explain digital marketing topics and how you as a student get caught and want to go further! Thank you very much for making this easy and fun

By NUSRAT J M

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Jun 16, 2020

I love the professor and his way of teaching .I also get to know about some tools that i didn't know. Its always fun to know something through this kind of platform. Thanks to coursera.

By Somik V S

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Jun 16, 2020

This is an excellent indroduction course. I gained a lot of knowledge. Also, I really liked the design and that there was latest studies (2020). Thank you, Dr. Rindfleisch and others :)

By Sydney A C

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May 20, 2020

I really enjoyed this course. It was quick and through but not so overwhelming that a new person to marketing couldn't understand it. Kept my attention and encouraged me to keep going.

By Shannon L

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Nov 21, 2016

Great intro to Digital Marketing. I love this interactive course that provides great insights in small bite-sized capsules. This course helped launch me into the digital marketing world

By Emily G

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May 18, 2016

Interesting content on digital trends. This course encourages you to think critically about how digital trends are changing the marketing landscape. Excellent delivery by the professor!

By Arnold S M

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Apr 16, 2021

Very detailed, informative, and the set of examples used for each topic were really incredible. Would even suggest this to experts in the domain in order to brush up on their concepts.

By Francis Z

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Jun 24, 2020

The course provides a good foundation for Marketing in the Digital World. The lessons are structured in a manner that they are easy for beginners to understand. This is a great course.

By DAVE R

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Jun 8, 2020

Even after submitting my name for verification many times. But I am facing the same difficulties in verification. I have completed the course long back , I need to have my certificate.

By Roshan K

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May 13, 2020

It was one of the best online courses I ever completed. I understood the complete things that were taught. The teaching style was great and the course is highly interesting. Thank you.

By Laura S

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Oct 23, 2017

Awesome foundations class! It definitely raises awareness of what the current trends are in digital marketing and sets the groundwork for how to think like a marketing data analyst. :)

By Pauline T

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Sep 22, 2020

Providing my user generated content for a great, easy to digest course. The real world examples were very interesting and gave me great insights to new digital tools and technologies.

By Prenish B

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Aug 22, 2020

Very happy that I took this course and it was worth studying. Now, through this course I know many aspects of Digital tools and how I can use it later in future for marketing purpose.

By Enrique E M

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Aug 17, 2020

Excelente contenido acerca de estrategias digitales, con ejemplos claros y muy prácticos de empresas aplicando los conceptos para complementar la teoría de forma práctica y eficiente.

By Bruno P

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May 1, 2020

Great Course!! I could learn a lot of new things about the digital world and update myself. This course is an excellent intro for the next courses in Digital Marketing Specialization.

By fozan t

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Aug 20, 2019

Excellent course on introduction to digital marketing , it consists of reading materials, assignments,case studies, exercises, mcqs , this combination enhances the learning experience