Chevron Left
返回到 Developing a Marketing Mix for Growth

学生对 伊利诺伊大学香槟分校 提供的 Developing a Marketing Mix for Growth 的评价和反馈

667 个评分


In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at



Feb 25, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.


Feb 20, 2021

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.


51 - Developing a Marketing Mix for Growth 的 75 个评论(共 121 个)

创建者 Mohamed A A

Sep 30, 2020

创建者 B. L

Jul 5, 2020

创建者 061_SWAPAN G

Nov 23, 2021

创建者 Arshyaa S

Oct 6, 2022

创建者 Muhammad S K

Oct 5, 2018

创建者 Alain C

Jul 27, 2021

创建者 Mei W

Oct 6, 2020

创建者 Kevin O

Oct 15, 2018


May 6, 2022

创建者 Wolfgang R .

Feb 8, 2018

创建者 Emeka J E

Oct 8, 2018

创建者 Whitney H

Jun 8, 2020

创建者 Noah M

Sep 16, 2020

创建者 Digvijay

Apr 25, 2018

创建者 Juan M Q

Dec 28, 2020


Jan 18, 2021

创建者 Sathanand M

Jan 9, 2020

创建者 Echo l

Aug 17, 2017

创建者 Samy L

Jun 23, 2020

创建者 Mokhidil S

Jun 5, 2020

创建者 Vedant V G

Nov 22, 2021


Sep 14, 2021

创建者 Mahaluckshmi K

Oct 7, 2020

创建者 Jenn H

Oct 8, 2019

创建者 Nitesh A

Sep 29, 2020