Chevron Left
返回到 Developing a Winning Marketing Strategy

学生对 伊利诺伊大学香槟分校 提供的 Developing a Winning Marketing Strategy 的评价和反馈

4.8
1,635 个评分

课程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

TN

Aug 1, 2021

This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.

KF

Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

筛选依据:

1 - Developing a Winning Marketing Strategy 的 25 个评论(共 391 个)

创建者 Manoj Y

Apr 3, 2017

创建者 Nishant K G

May 4, 2020

创建者 Margery A O

Apr 16, 2017

创建者 Natalie C

Jan 2, 2018

创建者 Jenny B

Oct 7, 2018

创建者 Badrinath R

Feb 12, 2017

创建者 Kannappan J

Sep 4, 2020

创建者 Fady T

Jan 10, 2017

创建者 Frank B

Jun 21, 2020

创建者 Santosh K

Oct 31, 2018

创建者 Dennison L

Aug 29, 2020

创建者 KIYOSHI S

Dec 21, 2020

创建者 Laleen D

Feb 16, 2017

创建者 SAGAR R

May 17, 2020

创建者 Akhmanaeva S M

Jul 29, 2020

创建者 KETA A

Apr 5, 2020

创建者 Mary P

Nov 6, 2020

创建者 SHERIN R M

Jun 3, 2020

创建者 ANDRES F R V

Jul 15, 2020

创建者 Onarld N

Mar 19, 2021

创建者 Leonardo

Mar 8, 2021

创建者 Sowmiya v s

Mar 6, 2021

创建者 Coral I

May 31, 2020

创建者 Moha-Nur H

Mar 10, 2021

创建者 Nazrul I

Mar 19, 2021