Chevron Left
返回到 Digital Media and Marketing Strategies

学生对 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Strategies 的评价和反馈

4.6
2,903 个评分

课程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

DR

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

筛选依据:

1 - Digital Media and Marketing Strategies 的 25 个评论(共 686 个)

创建者 Janarthanan B

Sep 21, 2015

创建者 René W

Jul 18, 2017

创建者 Siddharth C

Sep 23, 2020

创建者 OK

Nov 29, 2016

创建者 Iva K

Jun 8, 2016

创建者 Bo L

Oct 6, 2019

创建者 Pavan T

Apr 28, 2018

创建者 Seif A

Feb 25, 2018

创建者 Joel G Y J

Aug 31, 2020

创建者 Rainer S

Mar 30, 2016

创建者 Eunice C

May 16, 2020

创建者 Heer S

May 25, 2020

创建者 Christina U

Jan 22, 2019

创建者 Debora

Oct 18, 2019

创建者 Sa'ad M A

Sep 5, 2020

创建者 alfonso b

Sep 30, 2019

创建者 Marcos M

Feb 13, 2017

创建者 Tinashe D

Apr 11, 2019

创建者 Siddarth S

Jul 31, 2020

创建者 Sumair N B

Aug 1, 2019

创建者 Aditya V

Sep 8, 2020

创建者 Mehtap

Aug 31, 2020

创建者 Rehman Z

Aug 2, 2020

创建者 Emily G

Feb 14, 2019

创建者 KALYANI R

Jul 27, 2020