Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example.
- 5 stars75.36%
- 4 stars18.22%
- 3 stars2.95%
- 2 stars1.72%
- 1 star1.72%
来自THE MARKETING PLAN的热门评论
Great Course. It also summarizes the three courses that was taught previously. I'm in love with marketing and Coursera.
Really I just wanted to let you know that the course is very very high quality and the instructor is more than perfect
This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!
good course. but it will be easier if we can upload files for the assignment, instead of typing in the colums provided.