With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices).
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来自MEANINGFUL MARKETING INSIGHTS的热门评论
well explained. It would be more good if an entirely new worksheet is given for work at the end of course
Great content. The hands-on approach and the use of actual tools with basic software are just great.
It was an amazing course. But i found some of the statistical models difficult to understand so needed to go back and review my statistics a bit to grapple with it. Overall, a brilliant course.
Instructive, sometimes the teachers jumps several steps ahead without evident reason or refers to concepts that he didn't introduce in the course.