Chevron Left
返回到 Meaningful Marketing Insights

学生对 艾莫利大学 提供的 Meaningful Marketing Insights 的评价和反馈

239 个评分


With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices). To successfully complete the assignments in this course, you will require Microsoft Excel. If you do not have Excel, you can download a free 30-day trial here:



Mar 25, 2020

Very useful. I highly recommend it. Great Excel exercises, many ways to practice it and learn it.

Professor Schweidel is remarkable and makes complicated topics clear and easy!


Nov 11, 2017

The last 2 video lectures: Customer Valuation Excel Demonstration and Inventory Management Excel Demonstrationm were very well explained and taught me something new and useful.


1 - Meaningful Marketing Insights 的 25 个评论(共 61 个)

创建者 Elizabeth H

Apr 22, 2019

创建者 Christian K

May 25, 2018

创建者 Waseem B

Mar 28, 2017

创建者 Sofia G

Mar 25, 2020

创建者 Harish K

Jan 3, 2017

创建者 Juliana D

Aug 29, 2017

创建者 Aneta

May 5, 2020

创建者 Dmytro V

May 22, 2020

创建者 Mukund S

May 3, 2020

创建者 Omer E

Jul 30, 2019

创建者 David W

Nov 1, 2018

创建者 Nirmal H

Oct 28, 2020

创建者 Melanie M

Nov 12, 2017

创建者 Aloka G

Dec 3, 2016

创建者 Jatin A

Sep 1, 2019

创建者 Jairo J N P

Jun 13, 2017

创建者 Vipul G

Apr 19, 2020

创建者 Elena W

Aug 22, 2017

创建者 Krishana K S

Jun 30, 2020

创建者 Aditya S

Jun 9, 2020

创建者 S. J D I

May 9, 2017

创建者 Bjorn I O

Oct 31, 2020

创建者 Thumma S

Jun 18, 2020

创建者 William B

Aug 13, 2019

创建者 Monique S

Aug 21, 2018