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学生对 哥本哈根商学院 提供的 The Neuromarketing Toolbox 的评价和反馈

4.7
163 个评分

课程概述

Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research....

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SC

Sep 28, 2020

Best in class explanation. Since there were some principles missing in EEG and fMRI. But it is acceptable as it is an entry-level course for the individuals new to the field. Cheers to the good work.

AC

Jun 25, 2020

I really liked this course. As a neuroscience graduate and a neuromarketing enthusiast, this course allowed me to learn more about marketing and the use of my field of expertise within it.

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1 - The Neuromarketing Toolbox 的 25 个评论(共 46 个)

创建者 Venkatesh

Nov 24, 2019

创建者 Perla M R M

Sep 15, 2020

创建者 Seunghyuck K

Jan 6, 2020

创建者 Bradley H

Nov 12, 2020

创建者 anbumathi

Sep 6, 2020

创建者 Alejandra C

Jun 26, 2020

创建者 Laimona S

Nov 30, 2019

创建者 Abdullah S (

Sep 18, 2020

创建者 Poongodi B

Apr 23, 2020

创建者 Akziza T

Nov 26, 2020

创建者 Tarlan A

Oct 2, 2020

创建者 ALESSANDRA I J

Jan 5, 2021

创建者 Sagar C

Sep 29, 2020

创建者 Guldana R

Aug 3, 2020

创建者 Malak E

Nov 9, 2021

创建者 Inês M G

Mar 15, 2022

创建者 Shiladitya S

Jun 14, 2021

创建者 Oscar G

Dec 30, 2020

创建者 Yaki M

Aug 5, 2021

创建者 Manuel A A G

Jul 28, 2020

创建者 Rooyesh a

Jul 25, 2022

创建者 ANGEL D C B

Jul 29, 2020

创建者 GADSDEN E d S M

Sep 16, 2020

创建者 Maria J G R

Jul 26, 2020

创建者 Rubens T d O

Jan 11, 2022