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学生对 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的评价和反馈

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How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....



Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!


Feb 28, 2021

Enjoyed the challenge [some of it ethical] and the new learning.

Well devised course with interviews from the 'field' to give the real world applications.

Thank you for your work Thomas & CBS


1 - 消费者神经科学与神经营销学导论 的 25 个评论(共 745 个)

创建者 Declan G

Feb 12, 2019

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Mar 11, 2020

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Dec 15, 2016

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Apr 23, 2017

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Aug 21, 2019

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May 28, 2020

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Jul 28, 2017


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Feb 28, 2020

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Jun 29, 2019

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May 18, 2020

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Jun 29, 2020

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Apr 1, 2019


Feb 9, 2020

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Aug 16, 2020

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Oct 16, 2017

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Mar 1, 2021

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Nov 6, 2019

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Jul 9, 2019

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Jul 28, 2019