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返回到 消费者神经科学与神经营销学导论

学生对 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的评价和反馈

4.7
2,851 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

热门审阅

PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF

Feb 28, 2021

Enjoyed the challenge [some of it ethical] and the new learning.

Well devised course with interviews from the 'field' to give the real world applications.

Thank you for your work Thomas & CBS

筛选依据:

1 - 消费者神经科学与神经营销学导论 的 25 个评论(共 745 个)

创建者 Declan G

Feb 12, 2019

创建者 Eva L

Nov 3, 2017

创建者 Nicole K

Mar 11, 2020

创建者 MariaAngoso

Dec 15, 2016

创建者 Saneesh V

Apr 23, 2017

创建者 Pritam L

Jun 24, 2020

创建者 Jennifer G

Aug 21, 2019

创建者 Adnan M

Jul 16, 2020

创建者 Candice C

May 28, 2020

创建者 Cat W

Jul 28, 2017

创建者 ASIER G B

Apr 16, 2020

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Jul 18, 2020

创建者 Sheraz K

Feb 28, 2020

创建者 Zeus S V

Jun 29, 2019

创建者 Maumita P

May 18, 2020

创建者 Shanmugam G

May 7, 2020

创建者 Mrudula B

Jun 29, 2020

创建者 Kedar M D

Apr 1, 2019

创建者 OSCAR I C D

Feb 9, 2020

创建者 Marlene N G

Aug 16, 2020

创建者 Janmi P

Oct 16, 2017

创建者 John F

Mar 1, 2021

创建者 Saadat J

Nov 6, 2019

创建者 Ligia R C S

Jul 9, 2019

创建者 Jui K

Jul 28, 2019