In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
- 5 stars81.41%
- 4 stars15.60%
- 3 stars1.75%
- 2 stars0.61%
- 1 star0.61%
I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.
This course was very interesting and was full of valuable, useful information. I learned great strategies for marketing businesses in social media.
Well structured and very informative approach to engaging with online audience with an excellent practical approach through developing a blog post
Very practical course for those who want know more about how apply operational marketing in a social network environment and also in a internal environment.