Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
- 5 stars65.01%
- 4 stars23.09%
- 3 stars7.62%
- 2 stars1.96%
- 1 star2.30%
来自POSITIONING: WHAT YOU NEED FOR A SUCCESSFUL MARKETING STRATEGY的热门评论
a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all
Great course to learn about Positioning and Marketing Strategy. I highly recommend this course. Thank you for offering this valuable course to me
Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
I found this course on positioning helpful and it also clears my doubts. I learn some key concepts that are new to me. Overall good course to learn about marketing esp positioning.