Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
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来自POSITIONING: WHAT YOU NEED FOR A SUCCESSFUL MARKETING STRATEGY的热门评论
Very nicely done. Learned a lot about positioning. It gave me new insights to be tried in my startup.
Quite a nice overview of the basics of positioning, defining value to customers and provides a nice high level view.
On the negative side: Some of the readings are hard to access on the warc site.
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
I love the course content which combined education videos with relevant and interesting industry articles. It gives you a good overview of how to go about positioning.