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学生对 加州大学戴维斯分校 提供的 定量研究 的评价和反馈

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388 个评分

课程概述

In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group. Design a moderator guide and a screening questionnaire to use when recruiting your participants. Week 3: Recruit participants for your focus group and apply techniques to ensure they show up and participate. Act as a moderator during your focus group and apply strategies to handle various types of situations. Probe responses and engage participants in a group discussion, while collecting qualitative data and keep the discussion moving. Week 4: Organize and analyze the data you have collected. Transcribe the audio from your focus group or interview and interpret your notes. Write a focus group report that can be presented to your stakeholders and see how this information might relate to your quantitative research. Take Qualitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the first course in this specialization, Research Report: Initiating Research, before taking this course. By completing the second class in the Specialization you will gain the skills needed to succeed in the full program....

热门审阅

DS

Sep 6, 2020

Really good! But be sure to take up the first courses if you're new to Market Research, and honestly, if you already have experience in this. You will learn a lot! :D Very recommendable

AM

Jul 5, 2020

The Lecturer has a wealth of knowledge and is passionate about the course information which makes is worth just listening to, it helps with the learning for sure!

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1 - 定量研究 的 25 个评论(共 73 个)

创建者 Surya N

Apr 5, 2020

创建者 Aaron F

Apr 10, 2018

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Jun 14, 2018

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Aug 1, 2020

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Jan 6, 2019

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Aug 20, 2020

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Jul 29, 2018

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Sep 7, 2020

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Sep 30, 2019

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创建者 Dr. M N

May 10, 2020

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Oct 3, 2018

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Feb 18, 2020

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Dec 28, 2017

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Aug 20, 2019

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Nov 28, 2019

创建者 Dr M R

May 12, 2020

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Oct 16, 2018

创建者 Hoang Q P

May 9, 2019

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May 3, 2020

创建者 JENEETA

Feb 7, 2020