Chevron Left
返回到 定量研究

学生对 加州大学戴维斯分校 提供的 定量研究 的评价和反馈

388 个评分


In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group. Design a moderator guide and a screening questionnaire to use when recruiting your participants. Week 3: Recruit participants for your focus group and apply techniques to ensure they show up and participate. Act as a moderator during your focus group and apply strategies to handle various types of situations. Probe responses and engage participants in a group discussion, while collecting qualitative data and keep the discussion moving. Week 4: Organize and analyze the data you have collected. Transcribe the audio from your focus group or interview and interpret your notes. Write a focus group report that can be presented to your stakeholders and see how this information might relate to your quantitative research. Take Qualitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the first course in this specialization, Research Report: Initiating Research, before taking this course. By completing the second class in the Specialization you will gain the skills needed to succeed in the full program....



Sep 6, 2020

Really good! But be sure to take up the first courses if you're new to Market Research, and honestly, if you already have experience in this. You will learn a lot! :D Very recommendable


Jul 5, 2020

The Lecturer has a wealth of knowledge and is passionate about the course information which makes is worth just listening to, it helps with the learning for sure!


1 - 定量研究 的 25 个评论(共 73 个)

创建者 Surya N

Apr 5, 2020

创建者 Aaron F

Apr 10, 2018

创建者 Muhammad A A

Jun 14, 2018

创建者 NayanaTara A

Aug 1, 2020

创建者 Gilbert C

Jan 6, 2019

创建者 Katie F

Aug 20, 2020

创建者 Angelika M

Jul 6, 2020

创建者 Melvin G

Jul 29, 2018

创建者 David S

Sep 7, 2020

创建者 Dinah A

Sep 30, 2019

创建者 Basheer M M A

May 18, 2020

创建者 Dr. M N

May 10, 2020

创建者 Deleted A

Oct 3, 2018

创建者 Du J

Feb 18, 2020

创建者 Luciano F d S

Dec 28, 2017

创建者 Bethi A

Aug 20, 2019

创建者 Noor N

Nov 11, 2017

创建者 Fathia R

Nov 28, 2019

创建者 Dr M R

May 12, 2020

创建者 Jose M B M

Mar 11, 2020

创建者 Sergio B M

May 23, 2020


Oct 16, 2018

创建者 Hoang Q P

May 9, 2019

创建者 Thinh V

May 3, 2020


Feb 7, 2020