jgg

as an introductory course, I appreciated the contents and the readings. I think the course could be improved creating more visual structured contents and infographics to summarize the concepts and the variables involved. Sometimes id pretty hard to focus on the ongoing narrative flows that is very dense and sometimes pretty general.

Would be nice to see some samples of RFP and discuss them from real cases. Some templates should be provided.

The final coursework is pretty challenging but worth the effort because it really help to go ddeper in a real world market research mindset and scenario.

Overall, a good course.

Overall experience was good, and I am sure that I would go watch it for a second time, but during the learning process, all I get was the vague structure and concept which were pretty hard to internalize, maybe I should combine them with actual practice in some real working senario....

So I would say it is not what I expected in terms of starting my senior market research project in a academic way....

The course has been structured and executed in a really nice way. Props to the instructor for that. I have only two suggestions:

I) There should be more weightage on the peer review project than the quizzes.

II) Can something be done to speed up the review process in the last assignment? I saw a couple of pending submissions that are still awaiting review since the last month or so.

I received a quite unfair assessment from a participant who seems like he does not fully understand the lesson, which affects my final score. I think it would be better if we can reply the feedback that the other participants give for our final project: so we can discuss and clarify which judgment is right or wrong.

Only four stars, as despite the clear request on how to give a feedback (well-packaged, constructive etc.), I just got an extremely offensive answer from a fellow-student with claims, that are just simply not true. This review has definitely a negative effect on my motivation to continue with the course.

I thought the material was great! It gave me a lot to learn and read about! A great introduction to the topic of market research. I particularly liked the focus on how to apply the knowledge in the real world. Jim's anecdotes are also enlightening.

Great Course offered by University of California and Coursera gives a great indepth knowledge with hands on experience on the live projects with gives a great edge in the Research Analytical Field.

This course is really good for me and I think also for all the students who have taken it. It provides us a clear definition of what's market research and its components. I really like it.

The lecturer is fantastic, but I think that the course material is insufficient to wrap-up what lecturer stated on the course. But overall speaking, it is a good stuff for beginner.

This is a very hard course. But overall I've learnt a lot from it. You have to do a lot of research for this course. And their isn't a lot of people thats reviewing the assignments,

Nice approach, clear in information, good supporting materials. For non English native speakers (students) it would be nice if Jim would talk al a little slower.

I would have given 5 stars but than people would consider it a fake review. Anyways jokes apart this course is really nice and based on real examples.

Great course I have learned a lot, it has also given me the confidence needed to conduct market research studies. I would definately recommend it.

It felt good as a very brief outline of the topic, but it would also be great to add more details in the course. Too light format maybe?

Nice one. It really helped me a lot in learning about market research. I have gained some new ideas from this course. Thank You.

This course is a great introduction to the market research. For me its important to have more examples of RFPs as templates

The course is good, but getting reviewed by peers is compulsory, some people do not read and just give you any rating.

I audited the course and the content is very helpful in giving me an understanding of market research.

A very fresh and intuitive approach. on Market reaserch and various ways it can be conducted.

This course is helpful us to learn marketing research and improve our marketing research

Good introduction to market research, although I thought it wasn't complicated enough

the course is very good and it is taught in a simple and understandable way.

thank you

Wish I could find more sample researches and practice making proposals and RFP more

helped me a lot , and i love the way dr. jem illustrates with

thank you

very useful