Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they’re often useful at getting consumers where they want to go. Consumers don’t tune out paid search like other types of digital ads.
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Good Course. I recommend to do the full specialization of this course series.
Very informative and practical examples were very valuable + google certification is a plus.
Gives the basics and a little more to have enough understanding on how to create a successful google ads campaign
Practical, applies to actually employing these skills for business. Highly recommend!