This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.
- 5 stars83.62%
- 4 stars12.38%
- 3 stars2.21%
- 2 stars0.44%
- 1 star1.32%
来自SELLING TO CHINESE CONSUMERS的热门评论
very interesting course, and very nice for new learners.
very insightful for anyone who is interested in doing business in China or understanding more the specificities of the Chinese market.
I like how it has a localised approach and does not depend to much on conceptual things.
Very complete course but it should update some of the information... some of the concepts are from 2015-2016 and China has changed a lot since then...