Chevron Left
返回到 整合营销传播的内容、广告与社会化

学生对 西北大学 提供的 整合营销传播的内容、广告与社会化 的评价和反馈

1,063 个评分


Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...



Feb 5, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!


Sep 29, 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return


151 - 整合营销传播的内容、广告与社会化 的 161 个评论(共 161 个)

创建者 Sister E B

Jun 28, 2016

创建者 Hasan F

Feb 3, 2021

创建者 Kenneth V

Feb 25, 2022

创建者 Regan B

Jun 29, 2020

创建者 Niaja F

Dec 19, 2016

创建者 Kendall O

Nov 13, 2022

创建者 Aoon S

Aug 23, 2016

创建者 vidushi t

Feb 1, 2016

创建者 Adam W

Mar 16, 2017

创建者 Joy A O

Nov 11, 2022

创建者 gargi g

Jul 2, 2021