Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
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来自SOCIAL MEDIA ADVERTISING的热门评论
Great content. Lectures provide a good overview of Social Media Advertising with clear examples that illustrate the concepts.
that was an amazing and helpful course it helped me a lot to understand the right advertising techniques that can boost my targeted audience
Useful for beginners and even experienced users could find some interesting things :)
It is my favourite course so far! Just amazing content with tutorials, examples, extra readings. Just perfect! This course was literally what I needed. Thank you for creating such an amazing program!