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学生对 艾莫利大学 提供的 Introduction to Social Media Analytics 的评价和反馈

4.2
93 个评分

课程概述

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand. Learners will have the opportunity to assess data and discern how to "listen" to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments....

热门审阅

DK

Mar 14, 2019

The course should move away from the contents in week 3 and 4. Without practical exposures to Crimson Hexagon, the modules were of little use.

MM

Nov 11, 2017

Very useful tools presented, great explanations and perfect walk through with Excel.

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1 - Introduction to Social Media Analytics 的 23 个评论(共 23 个)

创建者 Dingoo K

Mar 15, 2019

创建者 Phillip M

Jul 7, 2020

创建者 billy k

Jul 22, 2020

创建者 Zhang M

Feb 27, 2020

创建者 Dr. M F A

Jun 20, 2020

创建者 Aditi G

Jul 31, 2017

创建者 Seth K

Feb 14, 2020

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Mar 29, 2020

创建者 Melanie M

Nov 12, 2017

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Oct 20, 2020

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Dec 23, 2020

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Jan 30, 2021

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Dec 13, 2020

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May 24, 2020

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Dec 2, 2020

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Oct 11, 2018

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Feb 27, 2019

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Aug 9, 2020

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Sep 16, 2019

创建者 Siddharth S

Jul 3, 2021

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Jun 26, 2020

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Oct 18, 2022

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Jan 5, 2022