How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
Some familiarity with business is helpful, but not required.
Jean Manuel IzaretSenior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
- 5 stars83.75%
- 4 stars13.24%
- 3 stars2.05%
- 2 stars0.15%
- 1 star0.78%
来自COST AND ECONOMICS IN PRICING STRATEGY的热门评论
The course is well planed and easy to absorb. The example is clear to understand plus, the formula is well used along side with real life example.
Amazing! price has been most of the time an uncertainty . This course gives you the learning you need for allocating pricing strategies to the right business scenario
One of the most challenging courses I have done on this platform and yet one of the most rewarding ones. Can't wait to do the next one!
Great course. Helped me understand how to price your product with respect to market prices in order to attract customers.