The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue.
Some familiarity with business is helpful, but not required.
Jean Manuel IzaretSenior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
- 5 stars85.75%
- 4 stars12.72%
- 3 stars0.90%
- 2 stars0.30%
- 1 star0.30%
来自CUSTOMER VALUE IN PRICING STRATEGY的热门评论
Excellent course. All the instructors did a great job.
Very thoughtful work on behalf of the team (BCG & Darden).
Videos and support material very helpful
Great way to learn conjoint and marketing research fundamentals
Excellent course on pricing. Too bad Demand Curve and Coinjoint analysis are not tools too often available in companies;-(