If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.
Some familiarity with business is helpful, but not required.
Jean Manuel IzaretSenior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
Ronald T. WilcoxNewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
- 5 stars85.51%
- 4 stars14.01%
- 3 stars0.46%
来自MARKET AND COMPETITION IN PRICING STRATEGY的热门评论
I think this course is useful for a person like me who never learned economics before in order to transfer into the business consulting field.
I have added new information to me, it was an excellent course and I would like to complete another course. and I would to thank all teachers
Great course, Great tutors and helps me in many ways to grow. Thanks to the UVA and BCG teams.
The course is well structured and provide lot of information to grasp. I will suggest all the MBAs and budding entrepreneur to go through the course and learn each and every thing.