In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.
Some familiarity with business is helpful, but not required.
Jean Manuel IzaretSenior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
Ronald T. WilcoxNewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
- 5 stars79.87%
- 4 stars14.28%
- 3 stars3.24%
- 2 stars1.94%
- 1 star0.64%
来自PRICING STRATEGY IN PRACTICE的热门评论
This is a very useful course that I have taken in pricing. I enjoyed learning it and it is very helpful for me.
The faculty had very rich experience in Pricing and their sharing of the real world experiences enriched the learning experience. Great course on Pricing
Very insightful course, I am very happy I came across this.
Great course, Fantastic tutors (both from Darden and BCG).
The only flaw is the delays in the assignment review (might take even 2-3 weeks)