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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,094 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

RA

Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

LK

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

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451 - 475 of 1,354 Reviews for Digital Product Management: Modern Fundamentals

By Alejandro B

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Feb 17, 2021

Great complement to the Agile specialisation, taken from the point of view of one of the makers, the Product Manager

By Kimmo S

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Oct 15, 2020

A very useful crash course in to the world of digital product management. Can't wait to dive in to the next courses!

By Pierre G

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Apr 8, 2020

A must watch for every Product Manager out there. Make you take a step back and think about how to do things better.

By Yusuf E

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May 10, 2022

I had a great experience learning about the Digital product management. it was informative,educative and engaging.

By WANI A R N P 2 B

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May 9, 2021

The Course was truly amazing ! The knowledge will help me excel in my current internship and future PM interviews!!

By Ihendu B

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Jun 24, 2020

It was an interested course and the video provided is so helpful because it throughs more light on customer journey

By Enechojo P E

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Feb 24, 2023

The Professor was wonderful, He clearly enjoys teaching and make the course enjoyable and easy .

I appreciate him.

By Shannon O

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Feb 11, 2022

This was a great refresher for current Product Managers, and a thorough walkthrough for aspiring Product Managers.

By Héctor A C

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Feb 23, 2021

Very practical course, with good examples that allow me to put into practice the frameworks in real life problems.

By Vipul G

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Dec 24, 2019

It's a great course and suggested tools are good. Few of them I can start implementing in my organisation as well.

By Gaurav

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Jul 28, 2018

Extremely nice and concise course, deals with relevant areas of product management. Beautifully structured course.

By 昭溢

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Feb 4, 2018

great course for beginning to know what jobs and sense PM should have. Come to try, or you will regret missing it.

By Duy N B

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Feb 18, 2022

A basic course but it provides a lot of new keywords to continue researching in the field of product management.

By Maleeha S A S

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Oct 22, 2021

love the course alots as the material provided and shared is really excellent to upskill my current capabilities

By Caitlyn S

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Aug 30, 2020

Great introduction to the basics and exposure to a variety of guest speakers who are leading PMs in their fields.

By Aravind v

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Aug 14, 2020

The course is well designed & the Sessions from Product manager's from Google & other organizations were helpful.

By Jitesh J

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Jul 6, 2020

best course for new aspirant for starting a career as Product manager, give as much as possible knowledge for DPM

By VINEET K

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Feb 3, 2021

Excellent course, structure approach with practical examples including people currently working in the industry.

By Katrina B

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Sep 30, 2020

I learned so much that I didn't even realize we were missing in my organization. I have an entirely new toolkit!

By Chrisabel B

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Oct 13, 2018

Very practical way of knowledge transfer. Liked especially the interviews with practitioners from google and co!

By Ricardo R

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Aug 29, 2020

Great course to update your knowledge, organize and focus your views on how to approach a product (new or not).

By Kayle M

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Aug 2, 2023

Practical information that can be applied to modern software development projects.

Sincere, thanks!

Kayle Maclou

By Mandeep N

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May 6, 2021

One of the best courses on the internet to get to know about PM in detail regardless of your current position.

By BAVITHRA A

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Sep 7, 2020

I learned a lot in this course. Thank you Alex for giving lot of tips and how to overcome on false situation.

By Laukik S

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Nov 24, 2019

Amazing, Loved it! Would like to meet Alex in person and congratulate him. Coursera, can you make that happen?