Chevron Left
返回到 营销分析

学生对 弗吉尼亚大学 提供的 营销分析 的评价和反馈

4.7
6,226 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

筛选依据:

351 - 营销分析 的 375 个评论(共 1,777 个)

创建者 AMIT K

Jun 22, 2020

创建者 Raj P

Jul 30, 2020

创建者 Sreejith M

May 10, 2020

创建者 Ketan R

Sep 14, 2020

创建者 DEVINA D P

Jun 18, 2020

创建者 Sumuncharee

May 15, 2020

创建者 Ashutosh s

May 5, 2020

创建者 Deleted A

Jun 16, 2020

创建者 AL N V

May 22, 2020

创建者 DR. S J

Jun 27, 2020

创建者 Muhammad A A

Jun 23, 2020

创建者 Nikhil H

Jun 13, 2020

创建者 Sidra J

May 12, 2019

创建者 Fariduzzaman s

Jun 25, 2020

创建者 TANMOY C

Apr 26, 2020

创建者 Ikram D

Apr 22, 2020

创建者 Angela M

Nov 8, 2019

创建者 Yuan Z

Sep 16, 2020

创建者 Sagarsingh C

Jun 7, 2020

创建者 Vikrant B

May 2, 2020

创建者 Kushal D

Apr 29, 2020

创建者 Johannes G A B

Apr 5, 2020

创建者 Sung-Chang C

Nov 28, 2016

创建者 Edward S

Aug 4, 2022

创建者 Ankur A

May 24, 2020