Chevron Left
返回到 营销分析

学生对 弗吉尼亚大学 提供的 营销分析 的评价和反馈

4.7
6,222 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

筛选依据:

1 - 营销分析 的 25 个评论(共 1,775 个)

创建者 Shantanu S M

May 6, 2020

创建者 Stefano A M

Jun 15, 2017

创建者 Manish T

Apr 19, 2016

创建者 saumya s

Jun 30, 2018

创建者 Sophia W

May 8, 2020

创建者 Breanna B

Nov 16, 2015

创建者 Khanh P

Aug 12, 2019

创建者 M S

May 18, 2020

创建者 Aninkan G

May 10, 2020

创建者 Md. S A M A

Apr 19, 2020

创建者 Abdul K

Jul 22, 2019

创建者 SUBHRANSU S C

Apr 18, 2020

创建者 Riti N

Jun 1, 2020

创建者 David S

May 20, 2020

创建者 Varun S T

May 12, 2020

创建者 Pradeep E

Mar 25, 2018

创建者 Mandeep G

Apr 9, 2020

创建者 Ma. A S

Jan 9, 2017

创建者 Maumita P

May 17, 2020

创建者 Roberto E D L P

May 7, 2020

创建者 Varun M

May 15, 2020

创建者 Shubhanju K

May 22, 2020

创建者 Neeraj S

Apr 14, 2020

创建者 Malik T

May 4, 2020

创建者 Jeffrey T Y

May 17, 2020