Chevron Left
返回到 UX Research at Scale: Surveys, Analytics, Online Testing

学生对 密歇根大学 提供的 UX Research at Scale: Surveys, Analytics, Online Testing 的评价和反馈

4.4
163 个评分

课程概述

This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design! Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them. What You’ll Learn: -Learn how web analytics works and how to analyze analytics data -Understand how to develop A-B tests, before/after, and multivariate experiments -Learn how to set up and analyze remote unmoderated testing studies -Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research -Understand the survey population: when to sample, when to recruit -Develop a survey instrument that meets your requirements -Analyze and report on surveys -Learn to critique user surveys...

热门审阅

LO

Jan 31, 2021

Clear expectations and requirements. Long, thorough course. Be prepared to work, but very helpful and relevant.

TI

Nov 3, 2019

Awesome course!! Learned so much and projects were very applicable to real scenarios

筛选依据:

1 - UX Research at Scale: Surveys, Analytics, Online Testing 的 25 个评论(共 36 个)

创建者 Christopher C

May 14, 2019

创建者 Riazul I

Sep 25, 2019

创建者 Rohini A

Feb 16, 2020

创建者 Logan W

Jan 16, 2020

创建者 Kelsey S

Jul 11, 2019

创建者 Orit E

Nov 19, 2019

创建者 Gloria W

Feb 19, 2021

创建者 Guoyu E W

Apr 29, 2020

创建者 Nicole L

Apr 19, 2020

创建者 Teaghan I

Nov 3, 2019

创建者 Iris L

May 15, 2020

创建者 Grace M C H

Jun 17, 2020

创建者 Marc S

Dec 16, 2020

创建者 Lucia M K

May 3, 2020

创建者 Mayumi Y

Sep 9, 2022

创建者 Sintra C

Oct 4, 2020

创建者 Lauren O

Feb 1, 2021

创建者 Steven S

Feb 26, 2021

创建者 Roberto A F

Jun 22, 2020

创建者 William A

May 19, 2019

创建者 Ili S

Apr 14, 2020

创建者 Abhishek G

May 24, 2020

创建者 Michael V

Aug 9, 2021

创建者 Maarten L

Jun 13, 2021

创建者 Me

Mar 24, 2021