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Learner Reviews & Feedback for UX Research at Scale: Surveys, Analytics, Online Testing by University of Michigan

4.3
stars
188 ratings

About the Course

This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design! Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them. What You’ll Learn: -Learn how web analytics works and how to analyze analytics data -Understand how to develop A-B tests, before/after, and multivariate experiments -Learn how to set up and analyze remote unmoderated testing studies -Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research -Understand the survey population: when to sample, when to recruit -Develop a survey instrument that meets your requirements -Analyze and report on surveys -Learn to critique user surveys...

Top reviews

JN

Mar 13, 2024

This course was development it seem different from the design approach where as it was an advancement and intensive to me.Very good course. I was not aware that UX/UI is broad.

LO

Jan 31, 2021

Clear expectations and requirements. Long, thorough course. Be prepared to work, but very helpful and relevant.

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26 - 45 of 45 Reviews for UX Research at Scale: Surveys, Analytics, Online Testing

By Аля Б

Jul 11, 2023

An assignment for week 6 is too difficult. No examples of the process of metrics usage or working with spreadsheets were given. Some glossary was given only at the end of the week, after an assignment. The info was presented too vaguely.

By Nancy L

Oct 25, 2022

I suggest the professor could give more examples. It is very hard for students who have never learned Research or Surveys to understand theories with few examples. Also, I think there should be more help in the weekly discussion forum. Specifically, TAs or even professors could help students to answer their questions. Please do not just upload materials or leave reminders. Answering students' questions, understanding their needs, and giving help. This is a course about caring for users' needs so students' needs should be considered. Please read the comments on the weekly discussion forums, make changes, and give bits of help. Do not pretend to miss students' needs anymore.

By johannes n

Mar 14, 2024

This course was development it seem different from the design approach where as it was an advancement and intensive to me.Very good course. I was not aware that UX/UI is broad.

By Paul G

Nov 19, 2022

The hardest course so far but fun!

By Zahid H

Aug 29, 2020

Awesome Course for UX Research.

By kamalikabhattacharya

Jul 3, 2022

quite good easy to understand.

By Shirin

Aug 7, 2023

Professional Course!

By Glaucia N X

Aug 11, 2022

Great course !

By Daniel C

Apr 8, 2021

Great classes!

By Balu K

Feb 3, 2020

Thank you sir!

By timothy d

Dec 27, 2023

good course

By YOSHUA

Nov 27, 2020

good

By Sajad K

Mar 13, 2023

One of the awesome courses from Michigan UN, It's so helpful for me.

By Shivoy G

Sep 15, 2022

Great course !

By Renee R

Feb 1, 2021

The first portion of this course was very interesting and I feel as though I learned a lot from it. The second part of the course, instructed by the female professor, was very confusing and difficult to grasp. The assignments did not follow from her lectures and I feel as though I did not benefit from that portion of the class.

By Ziyad E

Mar 27, 2023

Needs more attention on the analytics part

By Kendall M

Jan 1, 2024

There were a few issues with the ability to turn projects in, such as the prompt asking you to include a spreadsheet, but you can only upload one document, so your pdf report has to take priority. Look, the class itself was great - I'm rating 2 stars due to the value, mostly thanks to the course's over-reliance on peer review for grades. Though this may just be the only reason I am aware of the real problem. This class essentially allows cheating. I can't even begin to tell you how frustrating it was to "grade" multiple assignments that were either gibberish or literally a blank document. And many of these people uploaded word docs, which required me to download the doc first, only to open it and find it was not taken seriously at all. Some assignments are even titled "help me" as a request to others to rubber stamp their grade. Honestly, it devalues the entire certificate, wastes my time as a serious learner, and is just plain annoying. The fact it, I paid money for this, and I probably paid more than these others since I actually took the time to do the assignments and there is a monthly payment while taking the course. And while I did get value from it - after all, the class itself was great, the laziness/cheating of others (both from those who turn in the fake assignment and from those who grade them at 100% anyway) makes me not want to take any more classes of this kind. And as an employer, it makes me take these certificates less seriously. These types of courses punish those who do the work while rewarding those who don't. And it is literally my own work ethic that is forcing me to finish the specialization lol, even though I probably shouldn't.

By Agata M

Sep 9, 2023

Deffinitely the worst course in the whole specialisation. The instructors don't really bother to explain UX metrics (which doesn't stop them from asking about them in the course assignments), but instead go for lengthy (lengthy as in 45 minutes length) videos, which are way too vague.

Importantly, this slopiness (it seems nobody reviewed the course content, much as they promised to do so) doesn't apply to the course participants who have to carry out a 20-people survey and sumbit a report in the last week. Unless you run a research agency, recruiting 20 people takes much longer than a week and I strongly recommend working on it well in advance. That is if you want to earn a specialisation certificate because otherwise I don't see any reason why you'd take this course. Better get yourself a book on UX metric.

PS If learning basic statistics is what you are after, then sorry to disappoint you, but for some reason they don't even mention that. though some people might think it proves useful for research at scale

By Iulia B

Jul 19, 2022

The fisrts part of the course was very good and comprehensive so did the assignment for week 4. However the data analysing part though it had great information it had impossible assignments. I have to mention that I have a bachlor degree in Sociology and a Masters in Statistics and it still was imposible to complete it as the course does not cover what the assignment requires. Also the questions in the quizes are the perfect example on how not to make a questions. Very difficult for non enghlish speakers. I did all the theory, quizes, first assignment and quit for the last two as the requirements very intangible .

By Kate B

Oct 21, 2023

This course should be redone. I was confused most of the time (about conflicting or incomplete instructions and terminology used but not explained). I did appreciate the instructor's slow rate of speaking.