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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,671 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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951 - 975 of 2,496 Reviews for Customer Analytics

By Korn K

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Mar 6, 2021

A brilliant course for marketers and entrepreneurs worldwide

By Susan F

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Mar 26, 2020

A lot of great information presented in a digestible format.

By Steven M

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Nov 22, 2019

Nice course to learn a lot prospective of customer analytics

By Prasad P

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Nov 12, 2019

Amazing course! Wealth of information - Enjoyed learning it!

By MariAn K

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Feb 23, 2019

Instructors were very clear. Quiz difficulty was just right.

By Carlos V

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Aug 28, 2018

Great class, very clear, dynamic and with great instructors.

By Sounak G

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Aug 1, 2018

Great course to understand the basics of customer analytics.

By K

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Jul 2, 2017

Excellent course content. I thoroughly enjoyed the lectures!

By Apurva P

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Sep 17, 2016

My introduction to the Marketing side of analytics.

Thank You

By Andrea H

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Aug 8, 2021

Me pareció un curso muy útil, me gustó los casos revisados.

By Miguel R

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Mar 25, 2019

Superb course. It's changed the way I look at data forever!

By Andres N

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Feb 11, 2019

Pretty basic, so super helpful for people we are new at it.

By Veena V

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May 15, 2017

good insight into world of consumer analytics for beginners

By Vijayagopalan R

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Feb 25, 2017

Awesome Course on Customer Analytics & Future Marketing !!!

By Praneet M

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Oct 29, 2015

Great course to start my journey in the world of Analytics.

By Nancy P

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Jan 26, 2022

I have gained ,deeper understanding in customer behaviour,

By Tharindu N

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Nov 7, 2020

Superb lectures! It was very comprehensive lecture series!

By Gaurav N S

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Jul 31, 2020

Unlearned, Learnt and Opened new paradigms and dimensions!

By Jermain G

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Jun 29, 2020

I enjoyed the course material and the challenging quizzes.

By Svetlana R

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Aug 20, 2019

Great course! Lots of useful information. Structural feed.

By ITESO A R I

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May 31, 2019

It is an introduction to the course. It is warm and clear.

By RUIQI L

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Jan 25, 2017

An enlighted series of lessons for newcomers of marketing!

By Kee K Y

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Dec 13, 2015

Great Intro to customer analytics. High recommended to all

By SK M A

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Dec 23, 2021

This course is very understandable knowledgeable for me

By Kapil S

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Jun 11, 2020

Want to learn more practical illustrations and scenarios.