Chevron Left
返回到 消费者分析

学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

11,221 个评分


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...



Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


1301 - 消费者分析 的 1325 个评论(共 2,389 个)

创建者 Wang Y

Sep 15, 2017

创建者 Javier J L C

Apr 18, 2017

创建者 孙妙言

Dec 3, 2016

创建者 Syed M M G

May 30, 2016

创建者 Ankit S

Jan 20, 2016

创建者 Hrushikesh M

Oct 25, 2021

创建者 Mohammed-Elfatih A

Mar 28, 2021

创建者 Kanchana H

Mar 20, 2021

创建者 Dipsundar K

Jun 27, 2020

创建者 Aniruddha G

May 5, 2020

创建者 Marta L S d M

Apr 22, 2020

创建者 Ritesh k

Apr 10, 2020

创建者 shiv k

Dec 2, 2019

创建者 HiKevin

Jun 27, 2019

创建者 sriram r a

Apr 11, 2019

创建者 方浩楠

Feb 27, 2019

创建者 Zheng S

May 5, 2018

创建者 Evalyn

Dec 1, 2017

创建者 Robert H

Sep 5, 2016

创建者 Ankit P

Jun 3, 2016

创建者 Dante C A

Jan 7, 2016

创建者 Mauro T

Oct 15, 2015

创建者 Puja M

Sep 11, 2021

创建者 Sushil B

Mar 16, 2021

创建者 Sameer A S

Aug 8, 2020