Jan 30, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Aug 4, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
创建者 Dheeraj G S•
Dec 18, 2016
The content itself was fair but was at a high level and very light. But I found the test at the end of each module to be very convoluted. I understand the need to ensure that students understand but the Q&A were some what obcure.
创建者 John B•
Jan 8, 2017
Brief summary and introduction to business analytics with insights what's coming next
Practical examples, simple language to follow, feed for thought, great insights and extra reading and resources. Would love to see what's next!
创建者 Michelle C•
Nov 13, 2016
Some of the lesson was pretty abstract, and a couple of the facilitators were not very effective in helping me grasp the lesson they taught. Overall I learned a lot and I plan on continuing with the certificate program. Thanks!
创建者 Eraj I•
Apr 7, 2020
You should have included several small quizzes across each week rather than one quiz at the end of the week. Ideally, each video should have 1-3 questions inside to correctly gauge information transfer and attention to details.
创建者 Giang T•
Aug 29, 2019
Offer a very interesting perspective on collecting and analysing data that support business decisions. I'm particularly impressed with the very organised structure of the lessons and easy-to-understand lesson. Highly recommend!
创建者 Christen E•
Mar 19, 2017
There was something new for me to learn in every module. The introduction is a great base for further work and exploration in many directions to support either a broad business knowledge or deeper work in business analytics.
创建者 Diego G•
Nov 28, 2020
It's a very good course if you want to know the basics of customer analytics but personally I feel it's too much narrative instead of practical course. I would like to know more about real examples using current techniques.
创建者 Chris Z•
Apr 13, 2020
The information contained in this course is a bit dated. Considering this course gives emphasis to technology, it could use an update. The underlying principles were solid and I enjoyed learning within this environment.
创建者 Walter C H•
Mar 19, 2021
Content was well presented. Reference articles are dated, which may not matter but wonder if there are more current articles. Would like to have access to recommended data models and data sets for practice exercises.
创建者 Jonathan P•
Jan 24, 2016
More hands-on practice using spreadsheet models and programming exercises (e.g. R). The content is useful and concise, but would also be nice to reference any good textbooks as well to get to the nitty gritty details.
创建者 Gaurav P•
Nov 25, 2015
The content was really good to get overall picture of customer analytics and understanding foreseeable advancements. Few topics such CLV etc could have been covered with some more depth. Overall it was really nice.
创建者 Venkatesh V•
Jul 4, 2020
I was hoping for some practical cases with collaborative assignments. Some basic statistical models to play around with and submit in terms of research. The views and cutting research presented were mid blowing
创建者 Victor V•
Jul 8, 2019
O conteúdo do curso é ótimo, muito legal como material introdutório as análises de marketing. Contudo, as provas muitas vezes são mal feitas, uma vez que são cobrados conteúdos que não foram explanados no curso.
创建者 Mahipal K•
Oct 4, 2015
Very informative and easy listening to the courser videos. Quiz questions are tricky and it is difficult to find the answers even after reviewing them. I prefer short quiz, may be two or three for each topic.
创建者 Uchechukwu C O•
Jan 14, 2023
Good course - it exposed the main ideas around Customer analytics however, the Buy Till You Die model could not be explored practically enough hence leaving a huge gap in learning potential from the course
创建者 HIMANSHU M•
May 14, 2017
Good Course for starters, covers the brief introduction to customer analytics . Course bring out the introductory gist of the customer analytics,but a more focus to be drawn towards predictive analytics.
创建者 Pinko W•
Apr 11, 2020
The professors can better provide some demonstration or explanation for the quiz answers. Or some online mentor support would make this online course even more effective and beneficial to our learners .
创建者 Tim B•
Jan 12, 2017
Very interesting course and well presented. I particularly loved the final week presented by Eric, looking at case studies and discussing how customer analytics is being applied now and into the future.
创建者 Muhammad S R•
Dec 26, 2020
The course obviously interesting and a lot of things are explored under the paradigm of Consumer analytics. However, the course may more resourceful if more formula and maths calculations are embedded.
创建者 Sohrab S•
May 23, 2020
Some of the quiz questions are really hard to answer even if you review the course materials for several times. I believe those sets of questions may not be necessarily related to the course presented.
创建者 Bhavesh G•
Dec 24, 2019
It had glad opportunity for me to learn this from this greate professors. Before learning course i am very confused about customer analytics and predictions. But now i everything understand about this.
创建者 Mai T•
Nov 4, 2021
Excellente course. Very challenging especially for beginners. The motivation to achieve my final goal of reinventing myself professionally, makes every challenge a welcome experience. Thanks Coursera!
创建者 Juan S B•
Jan 30, 2020
Bastante interesante, especialmente cuando se ven las aplicaciones reales que existen de diferentes marcas a nivel mundial. Me gusto mucho para ser mi primer curso y pocas cosas malas que decir de el.
创建者 Katherine M•
Jan 15, 2017
I enjoyed the content. Some of the professors were more concise than others. I would prefer more slides that watching professors talk. I am looking forward to the other classes in this specialization.
创建者 Rachel F•
Dec 4, 2016
The material was interesting, current and communicated clearly. However, i did feel that some of the quiz questions were poorly phrased which created confusion. Would certainly recommend it to others.