Chevron Left
返回到 消费者分析

学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

4.6
11,229 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

筛选依据:

1601 - 消费者分析 的 1625 个评论(共 2,392 个)

创建者 BRIAN D

Aug 4, 2020

创建者 Chris C

Sep 8, 2019

创建者 Kundyz B

Jul 11, 2019

创建者 Manuel H G

Sep 13, 2018

创建者 Govarthan N

Dec 21, 2017

创建者 Rami K

Oct 31, 2019

创建者 Pablo E

Apr 9, 2020

创建者 Saket C

Dec 29, 2019

创建者 Carlos P G

Feb 25, 2019

创建者 Elisabet J T

Jan 2, 2017

创建者 David A K

Dec 14, 2020

创建者 Deleted A

Aug 6, 2020

创建者 Andy L

Jan 21, 2017

创建者 Jennifer A

May 7, 2020

创建者 Nikita S S

Sep 15, 2019

创建者 Siddharth G

Jan 11, 2016

创建者 Sally S

Mar 24, 2019

创建者 Pia E

Sep 4, 2020

创建者 Cyril L

Feb 20, 2016

创建者 Alok B

Jun 22, 2020

创建者 John A

Aug 9, 2022

创建者 Maria M G

Apr 29, 2020

创建者 RASHIKA B

Nov 19, 2018

创建者 Aniket K S

Sep 4, 2016

创建者 Max F

May 6, 2020