Chevron Left
返回到 消费者分析

学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

4.6
11,221 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

筛选依据:

1651 - 消费者分析 的 1675 个评论(共 2,389 个)

创建者 Gaurav P

Nov 25, 2015

创建者 Venkatesh V

Jul 4, 2020

创建者 Victor V

Jul 8, 2019

创建者 Mahipal K

Oct 4, 2015

创建者 HIMANSHU M

May 14, 2017

创建者 Pinko W

Apr 11, 2020

创建者 Tim B

Jan 12, 2017

创建者 Muhammad S R

Dec 26, 2020

创建者 Sohrab S

May 23, 2020

创建者 Bhavesh G

Dec 24, 2019

创建者 Trịnh T M

Nov 4, 2021

创建者 Juan S B

Jan 30, 2020

创建者 Katherine M

Jan 15, 2017

创建者 Rachel F

Dec 4, 2016

创建者 Gede T L

Jun 6, 2020

创建者 Jason L

May 10, 2019

创建者 Dylan C M

Jan 18, 2018

创建者 Aman D

Dec 4, 2017

创建者 Evgeny G

Apr 27, 2022

创建者 Nithin R V

Feb 3, 2021

创建者 Morgan S

Nov 15, 2017

创建者 Trang N D N

Sep 16, 2017

创建者 Satish K

Jul 1, 2020

创建者 Marco V

Sep 12, 2016

创建者 Voloboy E

Feb 1, 2016