Chevron Left
返回到 消费者分析

学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

11,225 个评分


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...



Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


1951 - 消费者分析 的 1975 个评论(共 2,391 个)

创建者 Fernando A

Dec 16, 2017

创建者 dimpy j

Feb 17, 2017

创建者 Lucia G

Aug 13, 2016

创建者 Jane L

Feb 1, 2016

创建者 Oleksandr C

Oct 16, 2015

创建者 Patrick S

Jan 4, 2021

创建者 Charmaine N

Aug 23, 2020


Aug 31, 2019


Dec 28, 2016

创建者 Mahdi J

Dec 1, 2018

创建者 Madhu M

May 13, 2018

创建者 Jason G

May 22, 2017

创建者 Priyanka

Oct 24, 2016

创建者 Venkatesh G

Apr 2, 2016

创建者 Sean F

Jul 14, 2020

创建者 Kartik S

May 28, 2019

创建者 Ahmed H

Aug 16, 2016

创建者 Mathieu C

May 7, 2016

创建者 Luis V C

Mar 12, 2016

创建者 Zhaobin G

Mar 4, 2021

创建者 Ibikunle P D

Jun 22, 2020

创建者 sri a v

Aug 15, 2021

创建者 Rahul O

Sep 14, 2019

创建者 Matt

Sep 22, 2018

创建者 Rushabh S

Nov 1, 2015