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学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

11,279 个评分


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...



Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


2076 - 消费者分析 的 2100 个评论(共 2,406 个)

创建者 Sanket P

Dec 12, 2018

lengthy course material

创建者 Jorge A

Jun 24, 2019

Very good!!! Thank you

创建者 Ishan B

Sep 9, 2018

Its really really good

创建者 SI P

Oct 20, 2017

优点是深入浅出 不需要太多基础 并且非常系统

创建者 Salman A

Dec 27, 2016

Overall a great course

创建者 Mohammad A Z

May 10, 2020

This was very helpful

创建者 Sandeep K

Apr 14, 2017

Thanks for your help.

创建者 Edwin A

Nov 13, 2020

Very well structured


Jul 12, 2020

it is great indeed.

创建者 吴泽建

Jul 12, 2018


创建者 Cristina S d K

Apr 30, 2016

Interesting content


Sep 28, 2020

best experience !!

创建者 Moiz V

Jun 8, 2019

Good going so far.

创建者 Naveen N

Nov 27, 2017

Hard to read graph

创建者 Diego V M

Oct 13, 2017

Muy recomendable!

创建者 Taiwo O O

Aug 24, 2020

Wonderful course

创建者 Mohammed N

Jul 4, 2018

Need certificate


May 12, 2020

course was good

创建者 kashyap k

Oct 4, 2019

Vague at times.

创建者 Edgar L

Oct 24, 2017

Very insightful

创建者 Sagar P

May 9, 2017


创建者 王铮

May 1, 2016


创建者 Yu Y

Jul 11, 2020

too theretical

创建者 Chloe K

Oct 3, 2021


创建者 Jamie M

Feb 18, 2021