Chevron Left
返回到 市场营销概论

学生对 宾夕法尼亚大学 提供的 市场营销概论 的评价和反馈

4.8
12,027 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

MK

Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

筛选依据:

1 - 市场营销概论 的 25 个评论(共 2,292 个)

创建者 Jennifer B

Feb 5, 2017

创建者 Akshay T

Jun 9, 2017

创建者 Milovan K

Dec 11, 2015

创建者 Aditya T

Dec 3, 2015

创建者 Abhishek K

Jul 18, 2016

创建者 EMEKA J I

Oct 6, 2019

创建者 Anurag M

Jun 28, 2020

创建者 Lori K

Mar 2, 2019

创建者 Ava M

Apr 5, 2019

创建者 aseem b

Aug 8, 2016

创建者 rao s

Jun 2, 2019

创建者 MEHUL J

Mar 27, 2020

创建者 Meeta A

Apr 1, 2019

创建者 Juan C M L

Mar 26, 2021

创建者 Diane S

Jun 27, 2019

创建者 Parama B

Jun 27, 2019

创建者 Danish K

Jul 5, 2019

创建者 Alan F

Feb 22, 2016

创建者 Ahmed M A E

Dec 7, 2018

创建者 Byrne C

Jun 27, 2019

创建者 Dikshit K

Sep 8, 2016

创建者 nosipho M

Jun 5, 2017

创建者 Raaj S K

Apr 5, 2018

创建者 Jade G

Aug 28, 2018

创建者 Mohita C

Jun 26, 2016