Chevron Left
返回到 Retail Marketing Strategy

学生对 宾夕法尼亚大学 提供的 Retail Marketing Strategy 的评价和反馈

153 个评分


Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding....



Jul 29, 2021

I took this a s what I thought would be a refresher course; it was SO much better-- dealing with post-COVID trends among other things. Really an amazing course and am incredibly good lecturer.


Jan 24, 2022

I am very satisfied with this course! Up-to-date, really practical. Highly recommended to anyone who wants to learn more about retail marketing strategies.


1 - Retail Marketing Strategy 的 25 个评论(共 39 个)

创建者 Matthew C

Jul 30, 2021

创建者 Yuelin L

Jan 24, 2022

创建者 Jose R M

Aug 25, 2021

创建者 Long T V

Aug 5, 2021

创建者 JUAN C O A

May 15, 2022

创建者 Aasiyah P

Apr 24, 2022

创建者 Farshid G

Aug 31, 2022

创建者 Matteo C

Aug 9, 2021

创建者 hubaodan

Sep 26, 2021

创建者 Md M R

Oct 31, 2021

创建者 Raoni N

Aug 23, 2021

创建者 Abhinab S

Nov 27, 2021

创建者 Irfan d

Aug 1, 2022

创建者 Balaji K

Aug 26, 2022

创建者 Manuel L

Oct 4, 2021

创建者 Jelena V

Sep 12, 2022

创建者 Randolph A L

May 3, 2022

创建者 Faviana V

Jan 21, 2022

创建者 Ishtiaq k

Nov 8, 2021

创建者 Ericka U B

Feb 14, 2022

创建者 Amit S

Jul 24, 2022


Sep 26, 2021

创建者 Mehedee H

Oct 29, 2021

创建者 Manuela D

Oct 22, 2022

创建者 Malathi. A

Apr 15, 2022