[MUSIC] Did you just see those near miss accidents because drivers were not using their turn signals? Whew, I will try to calm down. Okay, I'm better. Hello, and welcome to this language section of English for Finance and Economics. Dozens of wrecks are caused every day, because drivers don't signal they are turning, or transitioning, into another lane. When we write or speak, especially in a formal setting, we must also signal to show transition. Fortunately, writing without signaling doesn't harm others, but it can still cause damage to your company's reputation. Contrast means opposite or a surprising difference. While, although, and whereas are commonly used as signal transition words for contrast. These words at the beginning of the sentence tell your listeners that you're going to say one thing, but then flip it and conclude with something else. Let's see how Catherine uses her transition signals to do this. She says, while transporting overseas is costly, these costs are most predictable, unlike transport and logistics inside China. In essence, she is saying here's something not so great about transporting overseas, it's expensive, but here's the good. The costs are predictable, and the logistics aren't too complicated. Here are a few other example sentences that signal to us they will be contrasting statements. Although the company dealt with the situation promptly, the shareholders were still nervous about future investments. Whereas in some countries job promotions are based on seniority, most are based on effort and talent. Whereas is special because it can also squeeze into the middle of our sentences and thoughts. Businesses that show integrity have a loyal customer base, whereas businesses who are dishonest lose them. Now you try. In this sentence, where is the best place to squeeze in whereas? However is also a very popular transition word to use for contrast. It also works best in the middle of a sentence, right before the flip. Here's an example. The toothpaste industry has been suffering however, toothpaste is still a common product that people use every day. When you want to write or say something in addition to your information, it's still important to use those transition signals so you don't have any word wrecks. Furthermore, moreover, and in addition, or additionally add extra information to your statements and ideas. Effective business models show that finance issues should be resolved quickly, furthermore, they teach you to remain ethical while doing so. Or how about this Don Holt says we'll report at the next meeting. Additionally, the decision will come down to how much we are willing to invest and how much we are willing to handle. Please look for a chart in this lesson's reading with more transition words that can be used for contrast and for additions. So what are the takeaways from this lesson? Transition words help to signal to your readers or listeners that you're making a change, or that you have additional points on a topic. Although, while, and whereas are commonly used transition words for contrast. Furthermore, in addition, and moreover are commonly used transitions to add more information. Thanks for watching this lesson from Business for Finance and Economics. Remember, write safely!
