[SOUND] The fifth principle of effective communication is concreteness. Concreteness means being particular and clear. And support your points with any necessary facts and figures. To help you cement your idea, to make your ideas convincing. So by doing so, you're able to build confidence in people's interpretation of your message. And it builds a good reputation and it prevents any misinterpretation or miscommunication. Okay now, let's have a look at the example on Concreteness. Let's start by looking at the situation 5, example A, which illustrates a poorer message of concreteness. Grace writes to Bella and says, dear Bella, I just read your inquiry about our favorite holiday destination. Hilltop Resort is the best resort. Do join us in your next holiday. Now, can you see what details are missing? If you were Bella and you do want to go on a holiday, you do know that it's at Hilltop Resort but do you know why? Do you know when to join the next holiday? So, the details are missing. So, if Bella wants to know the concreteness of the message, the details of the message. She would have to write back to Grace and ask for more information. So, we want to prevent that from happening. We want to deliver concrete messages. So that, when our audience reads or listens to our message, then the person knows how to act upon it. And decide based on what we tell our audience. So, with details missing, it's not a good message. So now, let's have a look at an example, which has better concretenes. Better details In the message, so now let's turn to Example B. Okay now, let's have a look at Example B of Situation 5, which is a much more concrete message. Grace writes to Bella and says, "I I just read your inquiry about our favorite holiday destination. Hilltop resort is the best resort for us. It is situated at the top of the western hills, and surrounded by waterfalls. The facilities are great too. There are three swimming pools, three playgrounds, a barbecue area, a gym, three restaurants and two supermarkets. So, can you see the difference already between Example A and Example B? Based on the details given here in Example B about Hilltop Resort, Bella, as the receiver of this message. Can decide whether she would like to join Grace on the Hilltop Resort, based on the details given. Very descriptive about what facilities are available. Okay so, so far, so good, let's continue then to see what the rest of the message is like. Grace continues to write, it is a great way to escape from life's chaos and stress. Relax and rejuvenate yourself at Hilltop. Let me know if you want more details. So then, Grace continues by saying why it is good to go there, you can relax. So, more information for Bella to decide whether she would like to join the next holiday. Then Grace ends the message by saying, feel free to join us on our next holiday. To the Hilltop Resort in June if you like. So then, Grace specifies, if Bella would like to join her on the next holiday, then it will be in June. So again, more information, more concrete information for Bella to decide whether she would like to go on this holiday. So, a much more concrete and much more informative holiday. So that, at the end, Bella can visualize what information is available at, or what facilities are available at HIlltop Resort.
