[MUSIC] Our primary focus above all else is to ensure that our clients have money for life. And that life, be it longevity, or in the life styles that they live, so that they can live the life they want to. And I have personally found this incredibly, overwhelmingly impactful. I have cried in front of clients sometimes listening to their stories, because they're so heartfelt. And it's this beautiful marriage between the analytical side of my brain and the emotional, intuitive side of my brain. And, I don't know many other professions where there's such a great marriage between the two. And being CFP professional and having been in practice for awhile and hearing tons of different stories and all these different life goals and seeing clients actually get from point A to point Z and be happy and celebrate with them is something that has brought me incredible Joy. >> Financial planners change lives. And certainly we all know about the things that a financial planner needs to know. And some of those have been embedded with in this course. So, we’ve talked about debt, we’ve talked about long-term savings and certainly, investments and even thinking about retirement. And all of those skills are really, really important for financial finally know should have a good understanding of how tax and investment in a state planning fit together in working with clients. But there is also a bigger element to all of this and that is the inner personal skills that are involved with the natural planning. So all of that content knowledge is really important and there is also a lot of trust that goes into a financial planner, or a CFP professional, in taking the information from a client, their life's work, essentially, their savings, and their retirement, and their investments, and saying, the client saying to the financial planner, help me with this, to help me develop a plan. Help me to look a my goals, and dreams. So, all that individual has to be really solid And understanding all those things to help a client. But there's also another aspect which is just as important and that is the interpersonal skills. The ability to communicate and work with people, and enjoying working with people to help them achieve their goals and dreams. And so essentially financial planners really do help people. And they help people in a couple of different ways. Probably one of the most important is that they listen to people's goals and dreams. So, they sit down with clients and they talk with them about, what are you hoping to do in the next few years? And what are you hoping to do in the next 10 years or 20 years or even more? What are you hoping to do for your children? Or what are you hoping to do with your spouse or your partner and thinking about vacations or new homes or helping elderly parents. Or whatever it might be, they listen to those things. And everybody's different, everybody that's taking this course, this part of it all had different goals and dreams. And so, it's a responsibility of the financial planner to see a few professional. To listen to what are these that, that's specific client is hoping to achieve. Relative to their life's work so far and what they're hoping to do in subsequent years. So there's also another element which is helping guide people's decision making. So as you think about what it is that you have financially in your life, you make a lot of decisions. So does x cost more than y but is there better value to x versus y? How does that decision play into making purchases? Or as we're talking about in this course, investments? And making decisions relative to investments. So our financial planner, our CFP professional who has all of this content knowledge that we've talked about can help a client say well you know I think maybe buying this house would make sense or I think maybe this investment wouldn't make sense but helping them as they go through that process and really establishing a good relationship with the client. And having a good understanding of who they are. And really being their friend, their advocate as they go through life's decisions. And then obviously when you establish plans and you build a relationship and you help with decision making. After you established that plan then the CFP professional really needs to help monitor the client's progress towards those goals. So if it's a ten year goal or what not. Maybe after three years it's sitting down with the client again and certainly set it with the client regularly. But after three years there might be a change. Something could have happened that expedited that goal or impeded that goal relative to a decision or relative to something that's happening with the recession or something good that might happen with the stock market but monitoring the progress of that in being that individual that can help the client reach their goals as they go through the process. So what types of questions do clients tend to ask a financial planner? Well how should I go about saving for retirement. Retirement's a big topic right now and maybe it's you or your parents or your grandparents are thinking about retirement someday and aim to plan for that because that's a whole different income stream and retiring from the job means that there's not that bi-weekly income that they've had for a long time. So how do they plan for that and how do they go about making sure that their saving enough as they go through that process to do what they want to do in retirement. So it also comes down to how much money would you like during retirement and what would you like to be doing? Do you want to do things for your kids or your grandkids as you're retired. Do you want to travel and see the world? Well all those things as everybody knows costs money and so it's important to figure out the best way to approach that and develop that plan. They ask do I have enough money to send my kids to college? College costs money, college students are certainly aware of that and so parents or grandparents have to think about an approach that's going to work best in supporting their children or grandchildren going afford and enrolling on college. Can I afford a new home, homes are expensive, so how does that process work and how much money is going to be good to make sure that I've got enough money as a client. To meet my other needs and save for retirement and should I buy a new home while I'm trying to save money for my kids to go to college. So all those things are connected and a financial planner a CAP professional can help with that and do we have enough money to take care of our elderly parents. So, that comes up a lot with clients and say, okay, our parents need a little bit more cared, they're getting older and how do we plan for that? How do we help them in a ways that's going to work within our budget and with to our needs, but we certainly want to help them. So financial planners involve in that process and as you can see these are all different life stages that the client's can be in. They could be just starting out with a brand new job. Maybe like some of you can say, okay. I need to be thinking about putting away some money for retirement or for a new home, or these folks could be. Very close to retirement and a couple years out and saying, okay, I've gotta go tell my job that I’ve gotta retire now. Is it for sure that we can achieve our goals? Is this a good time? I just want to be sure. So, financial planner can help with all those really big life decisions in making sure that people are on track for their goals and dreams. [MUSIC]
