Interview with Floris Cobelens of Heineken - Managing Huge Brand Portfolios

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您将学习的技能

Promotion And Marketing Communications, Food Marketing, Marketing, Brand Management

审阅

4.8(4,050 个评分)

  • 5 stars
    82.56%
  • 4 stars
    15.08%
  • 3 stars
    1.75%
  • 2 stars
    0.17%
  • 1 star
    0.41%

SL

Jul 27, 2020

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

EC

May 19, 2020

Really enjoyed this course, found it very in-depth and relevant to the food and beverage industry. My one note would be for some of the links in the last 2 weeks to be updated as they no longer work.

从本节课中

Small vs. Big

Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets.

教学方

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    Gabriele Troilo

    Associate Professor

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