As designers of not only products, services, and experiences, but also policies, structures, and systems. We need to acknowledge that we have a tremendous amount of power that will influence groups of people and the environment. Every decision we make, intentional or not, has an impact on equity. When we're thinking about empathy-based research and uncovering user needs, we need to think about who we are inviting to participate, checking our own biases and assumptions, and acknowledging our own power. In this video, you'll learn about ways to make sure your research activities are inclusive. As people interested in developing gender-based insights. So that we can come up with transformational innovations. It's our responsibility to make sure that our research has planned and conducted in an equitable and inclusive way. As we look to learn from the people who are impacted by a particular challenge, we want to make sure that we include various perspectives and backgrounds, and ensure that all voices are heard. One way to do this is to invite people who represent multiple dimensions of social identity to be involved in your research. Especially those individuals and communities who are affected, commonly referred to as living experts. These are people who are too often excluded from the design and decision-making process. If you notice any voices are not included or underrepresented in your research activities, it's important that you go out and find them. It takes work and it can be challenging, but your output will be stronger for it. Remember, when you're selecting and recruiting participants that we are all members of many social identity groups based on race, gender, religion, class, age, sexual orientation, and more. Everyone is intersectional. You need to be conscientious of this when recruiting research participants. Now, when you're recruiting participants and have started conducting your research, be conscientious of your language. For example, your use of pronouns and avoid common characterizations and stereotypes. Don't assume everyone has the same beliefs as you. Remember that, you don't have to share someone's opinion in order for you to understand or acknowledge those. Critically examined any gaps you might have in your understanding of a particular problem space. Whether because by missing voices or not following a particular line of inquiry. Understand how these gaps might shape your analysis and outcomes. Always use ethical principles for collecting, storing, and analyzing data to protect the privacy and safety of all participants, but especially vulnerable populations. Finally, it's important to recognize the influence of your own power, biases, and assumptions when trying to understand others emotions, thoughts, experiences, and needs. When you're planning for conducting and analyzing research, ask yourself, what power and privilege do I have over the community being impacted by the project? Who has decision-making power? What assumptions am I making about the community being impacted? How might my own biases impact the way data is collected? How might my personal biases and assumptions be influencing how I'm interpreting the data? Am I allowing the data to speak for itself? By being reflective, acknowledging where our biases and assumptions lie, and exploring and sharing the power you have, you'll be prepared to design a quality research approach based in gender analytics that will strengthen and expand the impact of your work. Now that you have an understanding of some of the responsibilities and considerations you need to make when conducting empathy-based research, it's time to try it for yourself.