[MUSIC] Hello, Tiffany. >> Hey, Shameek. >> How are you? >> Good, how are you? >> So I see that you are in the computer store looking for some laptop options, so I guess you need a computer right? >> I do. >> So what made you suddenly decide on getting a computer? Before you of course came to the store, did you do some marketing research to get information? About the type of computer you want? >> Yeah, well at home my computer just recently broke on me, which is a huge problem because I use it for work, both at home and in the office. So I need to replace it right now. What's important to me is that's more computing power and also the RAM. And I also want something a little bit more light weight since I'm going back and forth to the office to home all the time. To do the research basically I don't know too much about computers, I'm not too technical, but I looked online, I read reviews, I looked in specialized magazines. I even called one of my good friends that knows a lot more about computers than I do. And so, with all that information I think I was able to kind of narrow it down and I see some good options here at this store. >> Okay, great. So it looks like you did your homework pretty well and you probably know exactly in terms of specifications or price what you want, right? So that's great so hopefully you will get the type of computer you want and I'll See you later when you are checking it out, because I have a few more questions for you. >> Okay, perfect. >> Okay, thanks a lot. See you. >> Bye. [MUSIC] Hi, Tiffany >> Hey, Shameek >> So I see that you have got you milk which you needed in the morning to make your cup of coffee. So did you get what you were looking for? Your brand? I got exactly what I'm looking for and what I knew I wanted. >> Perfect, did you get any additional information about the milk you want before coming here? >> No, because I have the idea already in my head and because I always buy the same brand. It's not something I even bother researching. >> Sure, so enjoy your cup of coffee with milk in the evening. I'll see you. >> Okay, thank you. >> Okay, so as we saw for Tiffany >> Milk was a very easy purchase, because she didn't need to think about the different stages of the purchase. Of course, things will be different when we go to the shop for clothing, and Tiffany needs to buy some dresses for herself. [MUSIC] Hi Tiffany, it's me again. So it looks like you are in the mood for buying a couple of dresses, right? So what made you think about purchasing some dresses on a weekday afternoon? Did you suddenly realize a need? When you were looking for dresses, did you do some marketing research to understand what kind of dresses you want? Well, this morning it was pretty simple I went to my closet, and I just did not find anything that I really wanted to wear. So I thought you know I wanted to spice up my wardrobe a little bit. So what happen is I went to work and on my lunch break I took sometimes to look online in some stores that I do know. And then, I'm familiar with and then some stores that I've heard of from friends. Sometimes I even check the different types of body types that fit the clothing well and what type of materials made out of. And then, I just decided to come here. >> Okay, that's big. So, what kind of clothes are you looking for? Something more formal? Or- >> I'm looking for a part dress to wear because I've office party coming up and I want to look nice. >> Definitely. >> And also something a bit more formal to wear to work. Okay, that's great. So you seem to have your plan set up, so go ahead, and try out the dresses you have chosen and I'll see you later. >> Okay, wish me luck! >> Sure. [MUSIC]