2-1.1 Module 2 Overview: Discovering & Reaching Your Target Consumers

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您将学习的技能

Digital Marketing, Social Media, Content Marketing, search marketing, Brand Communication

审阅

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H

May 24, 2020

It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.

DA

Nov 16, 2020

I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.

从本节课中

Online and Video Marketing

In this module, you will learn key concepts and tactical considerations in managing online advertising, search optimization, content-based marketing, and CRM to discover and reach prospective consumers. 

教学方

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    Mike Yao

    Professor of Digital Media, Department Head

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