Hello again. Welcome to this module. For many years in the early 2000 in technology world, the common question was, is this the year mobile will finally take off? I heard this multiple times when I worked at Palm Computing in 1999, Apple in 2001, and in 2003 when I worked for a mobile technology platform company. The tipping point really started in 2005. It was at this time when the BlackBerry Curve dominated the mobile market. But when Google acquired the Android Operating System from a small company called Danger, began all those Droid ads, there was a different spirit, you could sense something big was happening. Of course Steve Jobs boldly in a way no one else could, announced the iPhone in 2007 in Apple's annual Worldwide Developer Conference. The pitch was that the phone combined the best features of iPads, mobile phones, and internet browsing. Both companies of course have become iconic brands in their own way. As they say, the rest is history. Huawei, Amazon, Microsoft, and BlackBerry were around then and all still are and have rounded out the mobile ecosystem. So mobile phones and the app economy is here to stay. If you have a smartphone, you've downloaded an app, me too. I use lots of apps regularly, download, use, delete, search for, use a few times, share with others. I also watch my two boys navigate the world of Apple, Samsung, and Android on their tablets. In this module, I've gathered best practices, success stories, top tools, a clear step-by-step process, and a checklist to help you. The purpose is to make your apps more findable using keywords in the Apple and Google Play Stores. This method works, I've used it and learned about it and continue to implement it regularly with my stakeholders. So in the lessons that follow, you will take a close look at mobile and app store optimization. You'll start with understanding how to update a website so that it's mobile friendly and addresses the common issues of mobile web design. Then we'll move into what causes iTunes and Google Play Apps to rank well for keywords in their app stores, and these strategies apply to any app stores. Next we'll discover keyword research, what tools are available to evaluate app performance, and how to use them to do performance analysis and make competitive decisions for apps to increase visibility and downloads. By the end of this module, you should be able to define Mobile SEO, and explain some of the basic aspects of this strategy. You will also have a strong understanding of app stores and what you can do to help apps rank better, analyze their performance, and make improvements. As you take action on these cutting edge marketing strategies, you'll learn how to increase your mobile and app performance. At the end of this module, you'll understand the concepts, tools, and deliverables needed to improve on mobile and app SEO. If you're interested in taking a look, follow along and I'll be sure to give you a lot of value. Let's get started.
