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宾夕法尼亚大学
宾夕法尼亚大学

4.6(11,229 个评分)

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250K 名学生已注册

课程 1(共 5 门,商业分析 专项课程

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您将学习的技能

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

审阅

4.6(11,229 个评分)

  • 5 stars
    67.82%
  • 4 stars
    24.63%
  • 3 stars
    5.61%
  • 2 stars
    1.21%
  • 1 star
    0.72%

FA

Mar 6, 2016

Excellent couse on "Customer Analytics", my first ever. Excellent teaching quality and the video-lectures are with the Wharton stamp. I am excited to complete the "Business Analytics Specialization".

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

从本节课中

Application/Case Studies

教学方

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    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Raghu Iyengar

    Professor of Marketing

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    Ron Berman

    Assistant Professor of Marketing

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