Customer-Based Corporate Valuation (CBCV)

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宾夕法尼亚大学
宾夕法尼亚大学

4.6(11,225 个评分)

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250K 名学生已注册

课程 1(共 5 门,商业分析 专项课程

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您将学习的技能

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

审阅

4.6(11,225 个评分)

  • 5 stars
    67.82%
  • 4 stars
    24.63%
  • 3 stars
    5.61%
  • 2 stars
    1.21%
  • 1 star
    0.72%

PJ

Feb 2, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

FA

Mar 6, 2016

Excellent couse on "Customer Analytics", my first ever. Excellent teaching quality and the video-lectures are with the Wharton stamp. I am excited to complete the "Business Analytics Specialization".

从本节课中

Predictive Analytics

教学方

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    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Raghu Iyengar

    Professor of Marketing

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    Ron Berman

    Assistant Professor of Marketing

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