(6) 偏好分离 (14:36)

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审阅

4.8(228 个评分)

  • 5 stars
    85.96%
  • 4 stars
    12.28%
  • 3 stars
    1.31%
  • 1 star
    0.43%

WT

Dec 28, 2016

Wonderful Course, I love it;

Professional Teachers, I like them;

i will keep learning!my next course is Corporate finance, hope i could pass and be certified.

Best Regards

Sophia

CL

Aug 19, 2018

It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.

从本节课中

第 3 周)市场进入战略:线上/线下互动;如何找出领先用户并增强影响力和传染效应

David Bell 教授将从本周起为我们授课,我们也将开始学习第三个模块的内容!我们将转向“走向市场策略”这个重要主题。“走向市场”策略有着前所未有的多样化的选择,因为公司有机会通过多种平台吸引线上和线下的客户。Bell 教授曾经参与了几家激动人心创业公司的相关工作,他将以这些经验为例来讲解本周的教学内容。

教学方

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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