- Creativity
- Journalism
- Branding
- Communication
- CX
- Advertising
- Logo
- Brand
- Brand Identity
- Employment
- Leadership
- Management
Branding: The Creative Journey 专项课程
Begin your Career as a Branding Specialist. Master branding strategies, branded content generation, image creation and customer experience
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您将学到的内容有
Create a value proposition for a brand: How it can be positioned and mapped.
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.
您将获得的技能
关于此 专项课程
应用的学习项目
At the end of each MOOC, you will find a capstone project. You will have the opportunity to put into practice everything learned during the course. First, you must develop a brand strategy and identity for a restaurant in Menorca. In addition, you will have to create a content strategy plan, which includes the brand strategy and target audience, the story behind it, the platforms what you will use to communicate this message and finally the concept and treatment of this story. You will also have to produce a creative pitch for the rebranding of an existing brand; you will have to build it up as if you were going to expose this pitch to the client, the brand itself. Finally, you will deliver a customer journey to understand the stages of the interaction of the brand department with the product or service the brand provides to the customers.
对员工进行热门技能培训能否为您的公司带来益处?
体验 Coursera 企业版对员工进行热门技能培训能否为您的公司带来益处?
体验 Coursera 企业版专项课程的运作方式
加入课程
Coursera 专项课程是帮助您掌握一门技能的一系列课程。若要开始学习,请直接注册专项课程,或预览专项课程并选择您要首先开始学习的课程。当您订阅专项课程的部分课程时,您将自动订阅整个专项课程。您可以只完成一门课程,您可以随时暂停学习或结束订阅。访问您的学生面板,跟踪您的课程注册情况和进度。
实践项目
每个专项课程都包括实践项目。您需要成功完成这个(些)项目才能完成专项课程并获得证书。如果专项课程中包括单独的实践项目课程,则需要在开始之前完成其他所有课程。
获得证书
在结束每门课程并完成实践项目之后,您会获得一个证书,您可以向您的潜在雇主展示该证书并在您的职业社交网络中分享。

提供方
常见问题
退款政策是如何规定的?
我可以只注册一门课程吗?
有助学金吗?
我可以免费学习课程吗?
此课程是 100% 在线学习吗?是否需要现场参加课程?
完成专项课程后我会获得大学学分吗?
完成专项课程需要多长时间?
Do I need to take the courses in a specific order?
还有其他问题吗?请访问 学生帮助中心。