关于此 专项课程

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This program is for anyone asking, “Is TikTok right for my business?” In the first course, Understanding TikTok and Its Users, you’ll be introduced to the TikTok platform, including who’s on it and what they’re creating. Then in the second course, Marketing on TikTok, you'll learn how businesses use TikTok, how they tailor content to the platform, and how they find an audience. In the final course, Advertising and E-commerce on TikTok, you’ll learn how to create a marketing strategy for TikTok, how to create advertising campaigns, how to promote and sell products via organic and e-commerce channels like Shopify, and how to use analytics to inform future marketing strategies. Throughout the program, you will have the chance to create your own videos, as well as engage with what other businesses are doing by studying various TikTok accounts in order to get inspiration and insight for your own future interactions with TikTok. By the end of this program, you will be able to: Create fun and engaging TikTok videos Understand how TikTok fits into your business’s marketing strategy Articulate how a number of different businesses use TikTok Create original content using hashtags, trends, filters, and more Build and maintain a brand presence on TikTok Create a content calendar Utilize TikTok Ads Manager to create and execute a campaign Set up e-commerce integration into your TikTok account Analyze data from your efforts to inform your future content strategy
可分享的证书
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100% 在线课程
立即开始,按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
初级
完成课程大约需要 1 个月
建议进度:3 小时/周
英语(English)
可分享的证书
完成后获得证书
100% 在线课程
立即开始,按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
初级
完成课程大约需要 1 个月
建议进度:3 小时/周
英语(English)

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此专项课程包含 3 门课程

课程1

课程 1

Understanding TikTok and Its Users

课程2

课程 2

Marketing on TikTok

课程3

课程 3

Advertising and E-commerce on TikTok

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Aptly

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