Learn Product Management: Sponsored by AWS . Learn product management (PM) from top product managers! Discover if a career in product management is for you as you develop the skills to succeed as a PM at tech companies like Amazon, Google, Meta, Microsoft, or a startup! This program is ACE® approved—when you complete, you can earn up to 6 college credits.

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Nancy Wang

14,890 人已注册

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Real-World Product Management 专项课程提升技术领域中的女性地位

您将学到的内容有

How elite PMs work backward from their customers using personas, interviews, journeys; PRDs, PRFAQs; MPVs, market sizing, and competitive analyses.
How elite PMs show their success using velocity, KPIs, OKRs, North Stars, A/B/n tests, NPS, CSAT, CES, cohort analyses, LTV, pricing, and financials.
Lead and work with customers, engineers, designers, data scientists, AI, and ML! Practice technical skills asked by Amazon, Google, and Microsoft.
Ace PM interviews! Train using real PM interview questions. Using our app, practice on hundreds asked by Amazon, Google, Facebook, and Microsoft.

您将获得的技能

关于此专项课程

12,714 次近期查看

Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role. Lead instructor Nancy Wang, Director and General Manager of Data Protection Services at Amazon Web Services, and former Rubrik and Google PM leader shares the key business, technical, design, and leadership skills necessary for success at PM roles at the world’s top technology companies. These skills will serve you throughout your career. Learn the most desired product management skills from 20 product leaders at Amazon, Google/Alphabet, Facebook/Instagram, and Silicon Valley startups. View the full list of our industry leading teaching talent in our course descriptions below! Ready to interview? We dedicate 30% of this Specialization to teaching how to impress during your next interview and role. Learn how to systematically attack each type of product management interview question. Watch two live PM interviews (one Google, one Amazon) with real-time feedback and practice your interview skills with hundreds of real PM interview questions asked by Amazon, Google, Meta, and Microsoft! This program is ACE® approved—when you complete, you can earn up to 6 college credits.

应用的学习项目

Bring your own product or idea as we:

1. Map your customer personas and journeys

2. Involve non-buyers to influence buyers

3. Apply Bain's elements of value

4. Draft PRDs and PRFAQs

5. Size your product market using TAM, SAM, and SOM

6. Perform competitive analyses

7. Draft your product vision, roadmap, and backlog

8. Draft Google-style OKRs

9. Design an A/B test

10. Calculate NPS, CSAT, and CES

11. Addict your customers across your product journey

12. Price your product

13. Research competitors' LTV

14. Analyze financial statements

15. Lead with designers & engineers

16. Answer real technical PM interview questions

17. Practice real behavioral, product design, strategy, data analysis, and estimation PM interview questions.

(Facebook calls the question types above leadership & drive, product sense, and execution -- you'll practice those too!)

18. Resist your proxies

19. Realign your metrics with your product vision

And more!

可分享的证书

完成后获得证书

100% 在线课程

立即开始，按照自己的计划学习。

灵活的计划

设置并保持灵活的截止日期。

初级

完成课程大约需要 4 个月

建议进度：4 小时/周

英语（English）

对员工进行热门技能培训能否为您的公司带来益处？

体验 Coursera 企业版

可分享的证书

完成后获得证书

100% 在线课程

立即开始，按照自己的计划学习。

灵活的计划

设置并保持灵活的截止日期。

初级

完成课程大约需要 4 个月

建议进度：4 小时/周

英语（English）

对员工进行热门技能培训能否为您的公司带来益处？

体验 Coursera 企业版

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

专项课程的运作方式

加入课程

Coursera 专项课程是帮助您掌握一门技能的一系列课程。若要开始学习，请直接注册专项课程，或预览专项课程并选择您要首先开始学习的课程。当您订阅专项课程的部分课程时，您将自动订阅整个专项课程。您可以只完成一门课程，您可以随时暂停学习或结束订阅。访问您的学生面板，跟踪您的课程注册情况和进度。

实践项目

每个专项课程都包括实践项目。您需要成功完成这个（些）项目才能完成专项课程并获得证书。如果专项课程中包括单独的实践项目课程，则需要在开始之前完成其他所有课程。

获得证书

在结束每门课程并完成实践项目之后，您会获得一个证书，您可以向您的潜在雇主展示该证书并在您的职业社交网络中分享。

此专项课程包含 4 门课程

课程1

课程 1

The Business of Product Management I

4.5

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607 个评分

Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!

Featuring expert product manager instructors including: * NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product * WAYNE DUSO, Vice President for Edge Computing, File Services, and Data Services, Amazon Web Services * ARUM KANG, Co-Founder & CEO, Coffee Meets Bagel * AMIR MOVAFAGHI, CEO, Mixpanel; former Global Head of Business of Operations, Twitter. Sponsored by AMAZON WEB SERVICES (AWS). This is the first of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.

课程2

课程 2

The Business of Product Management II

4.7

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170 个评分

Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world product management lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!

Featuring: * NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product * VERONICA PINCHIN, Director of Product Management, Sidewalk Labs * KATE ZHANG, Product Manager, Instagram * BARKHA SAXENA, Chief Data Officer, Poshmark This is the second of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.

课程3

课程 3

The Art & Science of Product Management

4.4

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115 个评分

Sponsored by AMAZON WEB SERVICES (AWS). Learn how Amazon, Facebook, Google, and Twitch PMs and lead and collaborate with an interdisciplinary team of UX designers, software engineers, AI/ML engineers. Plus, practice real PM interview questions asked by Microsoft, Google, and Amazon!

Featuring: * NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product * SANDY CARTER, Vice President for Worldwide Public Sector Programs, Amazon Web Services * PRANAVA ADDURI, Software Engineering Manager, Amazon Web Services * MINMIN YANG, Principal UX Lead, Amazon Web Services * WAHAB OWOLABI, Founder, OneReq; Diversity Business Partner, Facebook * SHARMEEN CHAPP, Vice President of Product & Engineering, Twitch Community * EJ EMEAGWALI, Product Manager, Samsara; former Product Manager, Google and Microsoft * STEPHANIE NEILL, Senior Director of Product, Twitch Commerce * GEORGE ELISSAOIS, General Manager & Director of Product Management, Amazon Web Services * NANCY RILEY, Vice President & General Manager of the Ecosystem Product Group, Hubspot * SABRINA FARMER, Vice President of Engineering for Site Reliability, Google Products This is the third of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.

课程4

课程 4

Acing the Product Management Interview

4.7

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87 个评分

Prepare to impress in your product management interviews by taking this course. You'll learn tips to showcase your skills and PM knowledge directly from the experts who hire and promote top PMs, and practice for your interview using real PM interview questions asked by companies including Meta, Microsoft, Google, and Amazon!

Hear how to impress in the interview process from industry-leading experts including: * NANCY WANG, General Manager of Data Protection Services, Amazon Web Services; * BOB O'BRIEN, Senior Product Manager, Amazon Web Services * JENNY TAI, Director of Product, Jam City; *NANCY GESSLER, Product Management, Learning Products, Amazon Web Services * TATYANA MAMUT, Chief Product Officer, Nextdoor * SANDY CARTER, Vice President for Worldwide Public Sector Programs, Amazon Web Services Sponsored by AMAZON WEB SERVICES (AWS). This is the fourth of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.

授课教师

Nancy Wang

CEO and Founder, Advancing Women in Tech (AWIT)

General Manager of AWS Backup Data Protection Services, Amazon Web Services (AWS)

28,121 个学生

9 门课程

提供方

提升技术领域中的女性地位

Advancing Women in Tech (AWIT) is a 501(c)(3) nonprofit working to catapult high-potential talent into tech leadership roles through up-skilling and mentorship. AWIT's global network is made up of technologists and partnering companies who are committed to changing the face of tech leadership. Founded in 2017, AWIT has accelerated the careers of more than 21,000 individuals through mentorship and by teaching the real-world skills required of product and engineering leaders at companies like Amazon, Google, and Microsoft.

行业合作伙伴

常见问题

退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
我可以只注册一门课程吗？
可以！点击您感兴趣的课程卡开始注册即可。注册并完成课程后，您可以获得可共享的证书，或者您也可以旁听该课程免费查看课程资料。如果您订阅的课程是某专项课程的一部分，系统会自动为您订阅完整的专项课程。访问您的学生面板，跟踪您的进度。
有助学金吗？
是的。如果您负担不起学习计划的注册费，则可以在选择学习计划时申请助学金或奖学金。如果您选择的学习计划提供助学金或奖学金，则您将在描述页面上看到一个申请链接。
我可以免费学习课程吗？
完成注册课程后，您可以学习专项课程中的所有课程，并且完成作业后可以获得证书。如果您只想阅读和查看课程内容，可以免费旁听该课程。如果您无法承担课程费用，可以申请助学金。
此课程是 100% 在线学习吗？是否需要现场参加课程？
此课程完全在线学习，无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。
完成专项课程后我会获得大学学分吗？
此专项课程不提供大学学分，但部分大学可能会选择接受专项课程证书作为学分。查看您的合作院校了解详情。
Can I get college credit for taking the AWIT Real World Product Management Specialization?
Yes. The Real-World Cloud Product Management Specialization has secured a credit recommendation from the American Council on Education's (ACE) ACE Credit Recommendation, which is the industry standard for translating workplace learning to college credit. Learners can earn a recommendation of 6 college credits for completing the program--the equivalent of 1.5 college courses at the undergraduate level. This aims to help open up additional pathways to learners who are interested in higher education and prepare them for entry-level jobs.
How do you share your proof of completion with the educational institutions for transferring credit?
To share proof of completion with schools, certificate graduates will receive an email prompting them to claim their Credly Badge, which contains the ACE®️ credit recommendation. Once claimed, you will receive a competency-based transcript that signifies the credit recommendation, which can be shared directly with a school from the Credly platform. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed.
Where can I find more information on ACE credit recommendations?
Please see Coursera’s ACE Recommendations FAQ.

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Real-World Product Management 专项课程